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What Are The Biggest Myths About AR Advertising?

AR Insider

I’ve been writing about it for over a year, and working on related products at Unity for much longer. A just-released report by Snap and Deloitte sees the technology moving to ubiquity by 2025 and promises unprecedented business outcomes, citing a staggering 94% conversion rate on purchases in some cases. by Tony Parisi. Here’s why.

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Top XR Vendors Majoring in Education for 2022

XR Today - Virtual Reality

In recent years, we’ve discovered just how powerful technology can be in delivering information to those who need it most. XR has the potential to be one of the most disruptive new technologies in the educational space. Already, various leading companies have begun implementing HTC VIVE technology into their educational environments.

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Unity, XRA Back Workforce Act for XR Developers

XR Today - Mixed Reality tag

Unity Technologies, a global leader in real-time 3D (RT3D) gaming technologies, is also a major proponent of upskilling and training for extended reality (XR) developers globally. Congressional support for virtual, augmented, and mixed reality (VR/AR/MR) technologies has recently gained steam.

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The 2nd Annual AR/VR Policy Conference

ARPost

The second annual AR/VR Policy Conference took place this Wednesday, September 14, in Washington D.C., The event, once again hosted by Information Technology Innovation Foundation and the XR Association , followed last year’s all-virtual event. See Also: Understanding the Atmosphere Around Policy in Emerging Technologies. “We

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Oculus & CHLA Bring VR Medical Training To Eleven New Facilities

VRScout

For the past year, medical students and staff at Children’s Hospital Los Angeles (CHLA) have been utilizing VR technology to simulate various high-stakes pediatric emergencies. The VR simulation was created using Unity and was programmed by AiSolve , with additional VFX provided by BioflightVR.

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Big XR News from Meta Unity, Shanghai, and Magic Leap

XR Today - Big XR News tag

Meta Platform’s social media subsidiary Facebook will reportedly target low-performing staff across its operations to reduce costs and eliminate poor performance metrics, the Washington Post reported. Unity To Boost Advert ROI with IronSource Debut. Unity To Boost Advert ROI with IronSource Debut.

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Apple Vision Pro Apps: The Apps Coming to the Vision Pro

XR Today - Virtual Reality

Plus, Unity offers a range of authoring tools to users who want to get involved with VisionOS. These give companies complete access to Unity’s PolySpatial technology , digital twin creation capabilities, and more. There’s also the option to use ARKit to integrate content with in-person surroundings.

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