article thumbnail

Case Study: MAC Cosmetics Augments Makeup Try-Ons

ARVR

These questions were tackled in a recent report by ARtillery Intelligence, containing narrative analysis, revenue projections, and campaign case studies. Many of the case studies in this report focus on fashion products. It joins our report excerpt series, with the latest below. AR will play a key role in its road map.

article thumbnail

Is Dwell Time AR’s Next Performance Metric? Part II

ARVR

So for part II of this series, we’re spotlighting a few case studies from ARtillery Intelligence’s recent report, AR Marketing Best Practices and Case Studies, Vol 2. We’ve pulled a few case studies that specifically demonstrate AR’s ability to drive favorable dwell times. often exceeding 1 minute?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What are AR’s Unsung Use Cases?

AR Insider

Case Study: Medtronic Lessens Training Costs with AR. For example, Amazon lets you use your phone’s camera to see what furniture and other items might look like in your space before you click that Buy Now button. Case Study: GE Streamlines Jet Engine Maintenence. Retail Shopping.

article thumbnail

Does AR Really Reduce eCommerce Returns?

AR Insider

Though this AR advantage is oft-cited, data points to validate it are spread out among case studies, pitch decks and conference presentations. And for companies like Amazon that operate on extremely thin margins, returns can cause quite a bottom-line blow. Why is this important?

AR 334
article thumbnail

Who’s building the grocery store of the future?

TechCrunch VR

Amazon’s foray into grocery store technology provides a succinct introduction into the state of the industry. Amazon’s first act was its Amazon Go store, which opened in Seattle in early 2018. When customers enter an Amazon Go store, they swipe the Amazon app at the entrance, enabling Amazon to link purchases to their accounts.

Amazon 104
article thumbnail

FurnituAR

ARVR

In the furniture industry, companies like Ikea, Amazon, and Wayfair have implemented AR in their apps. In reading case studies for Ikea’s application experience, pain points for users were intuitive navigation for information, and altering options such as furniture color without having to return to a product page.

article thumbnail

ARtillery Briefs: Lesson’s From Snap’s AR Revenue Lead

AR Insider

It’s also utilizing computer vision for AR utilities like solving math problems on the fly, or identifying style items with the camera, in partnership with Amazon. See more in the ARtillery Briefs episode below, and the full report , which includes data, success factors and case studies.

AR 217